Best Marketing Automation Software Tools

Marketers spend most of their time connecting and engaging with prospects, capturing leads, and managing customer information. Managing all these aspects of marketing is not an easy task. That's where digital marketing automation tools and other marketing automation platforms come into the picture, which puts all the menial tasks on autopilot.

If, as a marketer, you still aren't using marketing automation tools for your business, you are missing out on a number of opportunities. According to a report, 75% of companies use marketing automation tools, proving that you need to introduce some good marketing automation software immediately for your business.

Don't worry! We have a list of some of the best marketing automation software tools you can use. Let's have a look:

Read This : - Digital Marketing Strategy

5 Best Marketing Automation Tools

1. Pardot

Pardot is a robust B2B marketing automation tool that enables the marketing and sales team to collaborate, close more deals, engage buyers, and build lasting relationships.

Pardot possesses some powerful features, including offering email automation tools, sales alignment, artificial intelligence, insightful ROI reporting, lead scoring, and lead nurturing to ensure your campaign is working correctly. As an added feature, you can track all the interactions on your website and build predictive lead scoring based on the parameters that you have set.

Pricing: Ranges between $1250-$4000 per month.

2. Marketo

Adobe recently acquired Marketo and incorporated it into their enterprise marketing cloud. It claims to offer marketing automation that covers any channel. Their full-featured software can handle everything from digital advertising to social media to account-based marketing, making it a good option for more extensive marketing operations.

Pricing: Provides a custom pricing plan based on database size.

3. HubSpot

In terms of functionalities, HubSpot's marketing automation capability is one of the most powerful of them all. The marketing automation feature in HubSpot consists of an intuitive visual board where you can create basic or complex conditional workflows.

It can take some time to master this tool, but once you grasp it, the creative possibilities are endless. You can set up simple email list autoresponders or build an innovative and complex network of rules to target specific users.

Pricing: Starts at $200/month

4. Omnisend

Omnisend is an omnichannel marketing automation platform built for e-commerce purposes. It offers powerful automation workflows where you can get started quickly with pre-built templates.

The omnichannel functionality of this marketing automation platform sets it different from the others on this list: you can add many features to the same automation workflow, such as email, SMS, push notifications, Facebook Messenger, and more.

With advanced targeting, split automation, drag-and-drop, and a simple drag-and-drop builder, Omnisend is a marketing automation software tool worth looking at.

Pricing: Ranges from $16/month and a free plan for essential email marketing.

5. Autopilot

Autopilot is one of the most visually appealing marketing automation solutions. They have features such as email marketing, automation platform, messaging and bill themselves as the most accessible marketing platform.

Their visual editor is clean, fun, and easy to understand. Though their platform is typically designed for messaging and targeting, you can create some simple autoresponder based on a time sequence.

Pricing: Starts at $49/month

Final Words

Now that you have gone through the list of top marketing automation software and tools that can enhance your workflow, you must have an idea about them. But choosing from a wide range of options that caters to your business ideas as well can be a hassle, but don't worry. Knotsync is here to help you find the best software that fits your budget and requirements.